Digital Marketing Coordinator
Remote•Full-time
We are seeking a motivated Digital Marketing Coordinator to join our team. You will assist in planning, executing, and optimizing our online marketing efforts. The ideal candidate will be a creative and analytical thinker.
Responsibilities:
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media.
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness.
- Be actively involved in SEO efforts (keyword, image optimization etc.).
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Provide creative ideas for content marketing and update website.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
Qualifications:
- Proven experience as a Digital Marketing Coordinator or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM.
- Working knowledge of ad serving tools.
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- BSc/BA in marketing or relevant field.